Upgrading and diversification are imperative for sustainable economic growth, especially considering the goals Bangladesh has set for itself. Additionally, this significant expansion of the economy is necessary as Bangladesh needs to provide employment to 2.2 million workers that are joining the workforce every year. The private sector cannot upgrade on its own as, a) there is a lack of incentives, and b) upgrading requires heavy investments in building infrastructure and creating a skilled workforce. Thus, collective action approach is necessary to successfully make this transition from low-value to high-value manufacturing. This model requires strong coordination between multiple stakeholders. As a civil society organization, YPF can play the role of an anchor.

Through the Coalition for Upgrading Bangladesh Economy (CUBE), YPF aims to bring together stakeholders from multiple sectors to advance a common goal of economic diversification and upgrading by ensuring accountability and constantly driving and monitoring progress.