TikTok and Youth Policy Forum (YPF) had joined hands with the aim to empower and create a conscious community of safe internet users in various regions of Bangladesh. The target group for the campaign was the first-time internet users (age 18-25) to access the internet more safely and enlighten them on the various safety features embedded within the application as well as data rights & protection. 

TikTok is one of the fastest-growing social media platforms in Bangladesh, especially in the grassroots, it regularly topped the list of “Top Free Apps” in Bangladesh. During the global pandemic, people engaged more on social media platforms. However, the content quality had been a point of concern for regulators and the government due to some reported incidents at that time. 

With the aim to address this gap in knowledge of safety in digital space and enhance internet safety usage, we hosted a campaign from January 2022 to August 2022 with multiple activities –

10 workshops at 6 divisions of Bangladesh, essay and TikTok video competition on safe internet, informative webinars, awareness videos by influencers and newspaper articles.